![]() All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Your CNN account Log in to your CNN account Consolidating payment processing for all Facebook’s major platforms into one unit may only make it even more complicated to unravel the company’s various properties. The Federal Trade Commission has also opened an antitrust investigation into the company.įacebook previously laid out plans to i ntegrate its messaging platforms – WhatsApp, Instagram and Messenger – which could add to the company’s dominance in the social media market and make it harder to break up the firm. ![]() (FB) for evidence of anticompetitive practices. There are now 47 state attorneys general investigating Facebook (FB) and other tech companies face increased antitrust scrutiny. “We want to make sure that it’s really clear to people - that they have an understanding that these are unified products,” Liu said. The company said Tuesday that it is consolidating its payment processing for Facebook, Messenger, Instagram and WhatsApp into one brand called Facebook Pay.ĭeb Liu, Facebook’s VP of marketplace and commerce, told CNN Business that the singular brand should eventually help users understand why their shipping address or payment information shows up in Instagram, for example, if it wasn’t manually entered there, but was put into Facebook. As you’re planning your future budgets, it would be wise to consider increasing your Facebook paid media allocations to ensure you’re still able to effectively impact your audience in this updated landscape.Facebook is taking another step to tie its massive social media applications more closely together at a time when there are mounting calls for the company to be broken up. Unfortunately, it still stands that if you want to widen the reach of your page and gain new followers, you will have to pay for ads. The more consumers comment and engage with your posts, the more likely they will continue to see your posts organically. Give users a way to offer their opinion, ask a question, or hold a poll. This will ultimately hurt your brand’s presence. However, steer clear of what Facebook calls “engagement-bait” where you’re encouraging likes, shares, and comments without any real engagement or substance. The algorithm focuses on “meaningful interaction”-so that should be your goal. On the contrary, you should focus on sharing quality content. Odds are, you probably have a Facebook Ad campaign running right now.īut the new algorithm doesn’t mean you should stop posting. Although this isn’t ideal for businesses, it isn’t anything new. There’s also the “pay to play” option, which refers to businesses relying more heavily on paying for Facebook Ads, Promoted Posts, and other Facebook paid media to get their content in front of their audiences. Your organic reach has probably been declining for years due to these changes. ![]() ![]() This has meant that users see fewer posts from businesses and brands. Your organic reach has probably been declining for years due to these changes.įor several years now Facebook has been tweaking its algorithms along the same vein. For several years now Facebook has been tweaking its algorithms along the same vein. Posts they read, comment on, and click-through with regularity are most visible-but this is nothing new. For most users, this means posts by friends, family, and groups they are part of. The algorithm tailors users’ feeds so that they see posts they find important based on their past actions. But what does that mean? Well, good news, for your business it probably won’t affect you too much. You’ve probably heard chatter about the new algorithm for Facebook that seeks to prioritize posts by friends and family. ![]()
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