![]() 1 album since AC/DC’s “ Power Up,” which opened in November with 7.8 million. (The album had just 12.4 million streams, the least for a No. In addition to the vinyl sales, 69,000 copies of “Evermore” were sold on CD, some newly autographed by Swift. But with “Evermore,” Swift was essentially able to amass nearly six months of pre-orders, which were counted in full once the LP was released.Īccording to Billboard, about 71 percent of the current week’s album sales for “Evermore” came from “web-based sellers,” including Swift’s online store. When announced, that rule looked as though it might upset the marketing plans of artists who sell significant amounts of vinyl. It released earlier, but the vinyl version came out only at the end of November. ![]() Now, the sale is counted when the version they ordered is shipped. I just checked the German site of Universal Music and they have the vinyl on preorder, but they mention May 21st as a release date (which matches with your 20-22 weeks). Until October, the first version to reach a fan - in those cases, the digital download - was what was counted on the chart. When fans order LPs from an artist’s website, they are often sent a digital copy while waiting for the physical one to arrive. Vinyl versions of new albums are often delayed by months, the result of production bottlenecks in the small network of pressing plants. (Her first quarantine release, “Folklore,” won the Grammy for album of the year.)īut “Evermore” also benefited from a recent tweak to Billboard’s rules over how it counts the sale of vinyl records on its charts. How did Swift do it? The intimate, indie-folk-esque “Evermore” - Swift’s second surprise release during the pandemic - is certainly a hit, and marked an important moment in her career and creative development. Over the last 30 years, the album with the best weekly vinyl sales was “ Lazaretto” by Jack White, one of the format’s most zealous champions, which moved 40,000 copies in its opening week in 2014. It set a record for weekly vinyl sales - at least since 1991, when the charts first came to be informed by hard data (rather than record store surveys, which were fuzzy at best, and often manipulated). Of those, 192,000 were for copies sold as a complete package, including 102,000 vinyl LPs, according to MRC Data, Billboard’s tracking arm. In the most recent week, “Evermore” had the equivalent of 202,000 sales in the United States. Indeed, “Evermore” returns to the top slot on the magazine’s latest chart, rising 73 spots to notch its fourth time at No. ![]() To those following the ever-changing target that is Billboard’s chart rules, it was a signal to look out for the next No. Pictured in her post lying in the grass with her LP, Swift informed her fans, “You can get it at your fav indie record store, Target, Walmart & Amazon.” On the Friday before Memorial Day, Taylor Swift noted on social media that the vinyl version of her nearly six-month-old album “Evermore” was finally available. ![]()
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